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Ignite your vibrant red. Combat colour fade with fierce confidence. John Frieda Radiant Red. Recharge your red. Our red boosting shampoo, with Pomegranate extract & Vitamin E, gently protects, preserves & enhances red shades to extend the life of your red colour. How to use: Gently massage into wet hair, lather, and rinse well. For an infusion of red with every wash, follow with Radiant Red Red Boosting Conditioner. For optimal colour protection results, use it every time you wash your hair.